Warren Bobrow, Forbes Editor of Vices: Digging a Bit Deeper Into Alex Rowland of NewTropic
In this Forbes feature, Alex Rowland recounts his past as Forbes contributor Warren Bobrow dives in with inquiries into how it all started. From past to present, this article guides us through Alex’s early forays into basement grown cannabis in Australia with his dad, through his entrepreneurial career starting multiple highly successful tech businesses, and finally catching up to the here and now building NewTropic’s state-of-the-art cannabis manufacturing facilities. Below is a short excerpt of the interview.
Warren Bobrow=WB: Please tell me who you are? Where you are from, and where you are now? What is your favorite part of working with the plant?
Alex Rowland=AR: I was born in Norway and lived for eight years in Australia before moving to the U.S. at the age of 10. I studied studio art and economics in college and spent most of my early adulthood on the East Coast before moving to California at the age of 30. I currently live in Hillsborough, in the San Francisco Bay Area, with my partner Lisa and our three children. I’ve been starting technology companies since I was in my mid-20s, moving into cannabis in 2015. If I’m not working, I’m spending time with my family.
“I’ve been a cannabis consumer for most of my adult life, so I had a natural affinity for the plant. But the reality is that cannabis has provided me with the rare opportunity to combine business acumen that I have developed over a 25-year career with a hobby that I enjoy, but also a political movement that I find incredibly compelling. “
Make sure to check out the full article at Forbes.
Alex Rowland is co-founder and CEO of NewTropic, a leading cannabis manufacturer that provides professional-grade supply chain solutions to California brands, cultivators, manufacturers, and distributors. Mr. Rowland is also a co-founder of Ensemble Brands, a cannabis brand accelerator.