Experience. Vision. Commitment.
We set out to redefine the standards for cannabis manufacturing – beginning with launching a state-of-the-art cGMP-compliant facility in Santa Rosa, CA.
NewTropic was founded in 2016 by Alex Rowland and Nelson Becerra, veteran entrepreneurs in the technology and media industries. Prior to founding NewTropic, they spent many years studying the burgeoning cannabis industry, learning about everything from growing and manufacturing to consumer products to advertising and media. After successfully launching NewTropic as a consumer brand focused on cannabis concentrates, they decided to turn their full focus to manufacturing. They teamed up with manufacturing and operations expert Todd Christian, who had spent the prior five years leading operations for Bronnor, one of Colorado’s leading cannabis manufacturers.
The team set out to build a business that redefined the standards for cannabis manufacturing – beginning by launching a state-of-the-art cGMP-compliant cannabis production facility in Santa Rosa, California, that opened in late 2019. The facility would break new ground utilizing cutting-edge processing equipment and professional processes that set new standards in the cannabis industry.
Now that the model has proven successful, the team has set its sights on expanding to additional facilities, both in California and across the U.S., and eventually around the world.
My vision for NewTropic has always been to take cannabis manufacturing to a whole new level, one that’s on par with professional food, beverage, and pharmaceutical manufacturing.
- Alex Rowland, co-Founder & CEO
beyond the business
NewTropic’s vision is for all consumers to be able to enjoy a safe and reliable cannabis experience. To achieve that, the company is dedicated to professionalizing cannabis manufacturing, to enable our partners to deliver superior products with consistency and scale.
It’s this mission and focus that drives everything we do at NewTropic.
The following core values guide how we run our business:
Talent + passion
The NewTropic team combines deep cannabis manufacturing and operations expertise with extensive experience in high-growth businesses in technology, media, and beyond.
Partners & Clients
NewTropic has always viewed its role in the cannabis industry as helping elevate not just its own business, but the entire industry. We’ve taken a partnership-centric approach from the outset, and consider our clients our partners and our partners our clients. We believe that we all stand to benefit if collectively we can improve manufacturing quality, standards, reliability, and customer service across the board.
NewTropic is expanding rapidly and has ambitious aspirations to become the premier cannabis manufacturer in the world. If you’d like more information about investment opportunities, please fill out the form below and a member of our team will be in touch.